Customer Follow Ups
Customer Follow-Ups It can never be said enough—following up with customers will always provide more success for your business. Whether it is to make a sale, or just...
Email Blasts
Email Blasts While most of our email inboxes end up pretty full at the end of any given day, most of us don’t take the time to actually open...
Telemarketing
Telemarketing When it comes to a successful marketing campaign, it’s never a bad idea to refocus your efforts back to the basics. Even though it might not be...
Customer Relationship Management
Customer Relationship Management Remember the days when you would have to either memorize phone numbers and addresses or keep written records of them? As a business, this could...
What is Adwords
What is Adwords Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google’s search engine, across a network of websites...
Local Business Listings
Local Business Listings Before the Internet, most marketing campaigns consisted primarily of printed ads in the Yellow Pages and newspapers, television and radio ads, and direct outreach via...
Long Tail vs. Short Tail Keywords
Long Tail vs. Short Tail Keywords When it comes to search engine optimization, the importance of keywords cannot be overstated. No matter if you’re focus is on paid...
Marketing vs. Branding
Marketing vs. Branding Are you a Coke or Pepsi person? Apple or Android? Do you usually go to the local family owned pizzeria, or recently decide to try a...
Lead Conversion
Lead Conversion Once you’ve worked on generating leads using the tips I outlined in my last post, then comes the time to convert those leads into actual customers. Just...
Proper SEO
Proper SEO Why is it important? In the internet age, the only true way for your business to thrive is to develop a strong and stable presence online. Most...
Lead Generation
Lead Generation It can often get tiresome constantly trying to contact people, attempting to attract more customers. That’s why it’s important to create a marketing platform where customers discover...
How to Social Media Correctly
How to Social Media Correctly Every day the average person spends approximately two or more hours on social media, making it an excellent platform to market your business. If...
How to Blog Correctly
How to Blog Correctly Still staring at that blank page, unsure of how to start writing? The questions running through your head are probably: What do I write about?...
Different Social Media Platforms
Different Social Media Platforms With new social media platforms being created daily, it has become a daunting task to know which ones suit the needs of your business best....
How Contradictory Advice Improves Your Email Open Rate
Contradictory Advice Improves Your Email Open Rate Here’s a little parable that relates directly to digital marketing…and specifically email marketing, as we’ll illustrate in moment. But first, see if...
Three Video Strategies to Engage and Convert Prospects
Three Video Strategies to Engage and Convert Prospects Video has become increasingly important to online marketers. It serves many applications in content marketing, customer service, and other areas. Today...
How to Choose Names for Digital Marketing Success
How to Choose Names for Digital Marketing Success “What’s in a name? That which we call a rose by any other name would smell as sweet!” says Juliet in...
Simple Email List-building Hack for Anyone
Simple Email List-building Hack for Anyone There’s no question that a good list of email addresses is central to the success of almost every business that does any online...
Tips for Choosing a CRM System that’s Right for Your Business
Tips for Choosing a CRM System that’s Right for Your Business One of the biggest areas for app development has been in customer relationship management (CRM) software. There are...
10 Ways to Score Huge With Your Marketing Content
10 Ways to Score Huge With Your Marketing Content You’ve heard phrases like these: Cover all your bases. We took a multi-faceted approach. They attacked the problem from all...
Align Your Keywords to Your Prospects for Maximum Impact
How to Align Your Keywords to Your Prospects for Maximum Impact We’re going to get into the nitty-gritty of the importance of aligning your keywords with your prospects. And...
For Great Prospects, Put Out the Velvet Rope
For Great Prospects, Put Out the Velvet Rope “I wouldn’t want to belong to any club that would have me as a member.” – Groucho Marx. The concept behind...
Ten Point Digital Marketing Checklist to be Successful
Ten Point Digital Marketing Checklist One of the problems many new website owners run into when they begin, is that they tend to set out on what they hope will...
Erase the Line Between Local and Online Shopping
Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional...
Digital Dissection: The Anatomy of a Content Marketing Post
The Anatomy of a Content Marketing Post Hang onto your hats. We’re going to cover a lot of critical content marketing information in very few words. Each of my...
How to use Emotions in Todays Digital Marketing
You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers...
Exploit the Power of Visuals in Your Digital Marketing
Exploit the Power of Visuals in Your Digital Marketing If you subscribe to any digital marketing blogs, you’re bound to see a handful of articles each week on the...
Social Media Sites for Digital Marketing Success
Three Lesser-Known Social Media Sites for Digital Marketing Success It’s usually a better idea to be a big fish in a little pond than a small fish in the...
Get the Most From Twitter With These Tips, Tricks, and Tactics
Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners...
How Microsites Can Help You Deliver Maxi-Value
How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are...
How to Optimize Google’s Customer Report
How Digital Marketing and In-Store Customer Service Must Work Together In 2014, Google teamed up with a couple of research firms to look at the impact of the digital...
Crafting Powerful Calls to Action in Your Digital Marketing
Moments of Truth: Let’s cut to the chase The reason businesses do anything on the Internet is to sell something. The sale may not have to happen today, but it...
Short on Time? Leverage a Used Domain Name
How to get Others to do Your Work Often the commodity in shortest supply for the online business owner is time. This is the reason there has been such...
Marketing – Paid VS Free – Know Your Risks
Grow Your Website Visitors as Fast as Possible Horse racing is big on the sports scene for several weeks every spring when the Kentucky Derby kicks off the “Triple...
The Secrets of Millennial and Video Marketing
From Generation to Generation You understand your peers and other members of your generation the best, don’t you? This is why older generations have been misunderstanding and bemoaning younger...
Create Great Digital Marketing Content on a Budget
Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of...
Small Ideas Helping with Micro-decisions in Digital Marketing
Small Ideas Making a big Difference in Digital Marketing For better or for worse, the Internet has had a major “democratizing” effect on commerce. Virtually everyone has access to the...
Facebook Ads vs. Google AdWords
The Digital Marketing Arena: Facebook Ads vs. Google Adwords Oftentimes, businesses struggle to decide where most of their advertising focus should be, and which platforms will prove most...
Social Media vs Email Marketing: The Winner Is…?
Social Media vs Email Marketing: The Winner Is…? Sometimes there can be a lot of heat and smoke, but no fire and the same thing can be true in...
Why Content is Critical to Your Web Success
“Have your people call my people and we’ll do that lunch thing,” That was a standing joke with some friends back in the day. The implication was that we...
Epic Fail: Ignore the Importance of Internet Advertising
There’s a word that describes businesses that don’t understand the importance of Internet advertising: Failed. A Forrester Research survey conducted in 2007 found that 90 percent of all buying...
How Often Should a Company Redesign a Website
How Often Should a Company Redesign a Website Most companies nowadays know they should have a website, as it acts as a marketing tool, as well as providing information...
6 Ways to Make Bay Area Marketing Affordable
6 Ways to Make Bay Area Marketing Affordable The price of Bay Area real estate is beyond the reach of many and it can make a person wonder...
How to Choose an SEO Company
Search engine optimization (SEO) is an essential part of online marketing. When you search for something using a search engine, the results you get depend on the keywords you...
How To Grow Your Small Business With a Great Website and Local Listings
You may have heard the saying that “All politics are local.” For the vast majority of businesses, the same thing is true la vente du viagra. Local success is...
Google Pay-Per-Click – an Important Part of any Internet Marketing Strategy
There are many different sites offering pay-per-click (PPC) campaigns, though Google’s PPC program is one of the best. The PPC offered by Google is a type of advertising campaign...
Importance of Having a Website
If you run a small business and are still wondering whether or not a website benefits you, the answer is yes. There are a wide range of benefits to...
Costs and Profits from Digital Marketing: Is Your Time and Money Worth the Return?
Online Advertising Costs and Traditional Marketing. When you see other businesses advertising online, do you ever wonder how much time and money goes into that strategy? What is really...
Top 10 Myths about Digital Marketing: How much do you really know about Digital Marketing?
So what exactly is Digital Marketing? According to Wikipedia, “Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and...
Online Marketing & Advertising During the Holiday Season
There is an obvious trend in the E-commerce arena, and one that you need to master to bolster your Return On Investment (ROI). If you have been sky-locking and...
DIY is OK For Building a Deck, Not for Website Design
DIY is OK For Building a Deck, Not for Website Design Anyone who studies coding will have completed the “Hello World!” assignment. For example, when learning how to build...
Why Every Day is Cyber Monday
Retailers are expanding their Internet advertising budgets and moving away from outbound marketing strategies. Not only is advertising on the web easier and more cost-effective than using most traditional...
Choosing a Hosting Provider
Finding the right host for your website can be a tedious and at times confusing process. What is a Hosting Company/Provider? If you have a website on the internet...
Internet Marketing in 2015: Marketing Trends And Predictions For The Coming Year
Internet marketing is one of the most important ways through which websites and online businesses can market their brand. Like any other marketing medium, internet marketing is extremely volatile...
Low Black Friday Turnouts this Year
The Black Friday Crowd this year had been chipped away by early promotions that ended up putting pressure on retail outlets to entice customers with special offers throughout the...
Small Business Online Advertising in the New Year 2014
Internet or Online advertising is on the rise. The New Year is looking to be the busiest year for Digital Marketers yet. It is more important than ever to...