What is Adwords Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google's search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like…
Long Tail vs. Short Tail Keywords When it comes to search engine optimization, the importance of keywords cannot be overstated. No matter if you’re focus is on paid search or developing natural search engine optimization, the type of keywords you obtain for your marketing campaign will be a huge…
There are many different sites offering pay-per-click (PPC) campaigns, though Google’s PPC program is one of the best. The PPC offered by Google is a type of advertising campaign that helps website owners and businesses get more traffic and visibility to their website. It helps the site owners gain more…