Email Blasts While most of our email inboxes end up pretty full at the end of any given day, most of us don’t take the time to actually open and read each and every email. This is because a large amount of emails will be coming from companies attempting to…
Contradictory Advice Improves Your Email Open Rate Here’s a little parable that relates directly to digital marketing…and specifically email marketing, as we’ll illustrate in moment. But first, see if our parable describes a situation you can relate to: There’s a hot new restaurant in town that’s booked three or four…
Simple Email List-building Hack for Anyone There’s no question that a good list of email addresses is central to the success of almost every business that does any online marketing, and that’s why about 72 different blogs publish articles everyday with headlines like: My blog post that delivered 12,342 email…
How Digital Marketing and In-Store Customer Service Must Work Together In 2014, Google teamed up with a couple of research firms to look at the impact of the digital world on in-store shopping. They conducted surveys to focus on the subject from two different angles so they could get both…
Moments of Truth: Let’s cut to the chase The reason businesses do anything on the Internet is to sell something. The sale may not have to happen today, but it has to happen someday. This means that eventually we have to lead people to a “moment of truth” when we find…
Small Ideas Making a big Difference in Digital Marketing For better or for worse, the Internet has had a major “democratizing” effect on commerce. Virtually everyone has access to the same information. And virtually everyone can woo potential clients and customers in the same way. On any given morning, for example,…
Social Media vs Email Marketing: The Winner Is…? Sometimes there can be a lot of heat and smoke, but no fire and the same thing can be true in marketing trends. If you read blogs and articles in the popular press, you’ll find them replete with items about social media…