Despite the fact that older forms of marketing have been predominantly overtaken by the dominance of the Internet, they can still provide valuable wisdom in regards to marketing strategies. Specifically, one of the more helpful pieces of advice that one can take from these older forms of marketing is the importance of the local market.
Regardless of whether your business’s customer base is local, regional, statewide, or national, by developing a strong network of local listings online, we can take advantage of a niche form of search engine optimization to boost your business’s reputation and sales.
Online local directories have significant SEO value and dominate local search results. What happens when consumer searches result in inaccurate information? Incorrect or partial information, duplicate listings and closed business listings lead to consumer confusion and loss of business. We’ll help you fix it.
Local Listings and Search Engine Optimization
For many people, the nuances of search engine optimization can make the task seem incredibly complex and daunting. Due to this, in order to help guide you through this process, one of the first steps will be to guarantee accurate, credible, and complete local listings.
All across the internet, on websites such as Google, Yelp, Yellow Pages, and Facebook, people searching for products or services related to your business will consistently find you through simple business listings. Because of this, it is essential to maintain an extensive network of local listings that provide any and all information that could help convert potential leads into customers.
Believe it or not, one of the most common mistakes that companies make is not maintaining up to date information for their local listings online. Ultimately, if the information in your local listing is inaccurate or insufficient, it will negatively affect SEO and lead conversion rates.
The FSIMF Process
When you partner with FSIMF, our process is guaranteed to enhance your business’s visibility all across the web, which in turn will drastically improve lead conversion rates and your return on investment.
First, we will critically assess and vet your current listings across the internet in order to ensure that all of your information is accurate and up to date. Furthermore, during this step we will also be adding your listings to any web platform that it is not currently on. Altogether, this step alone will immensely improve your local presence.
Next, by maintaining a consistent and cohesive brand identity across dominant platforms such as Google, Yahoo, and Yelp, we will be building a network of listings that work together for better optimization.
Beyond this, our team will further your business’s visibility by also including your listing on less popular directory sites such as Angie’s List and Foursquare. Even more, based on research and analytics, we will seek out and identify sites that are specific and unique to the type of business you run and the local area in which you operate.
Finally, in order to enhance your local listings, we will help your business develop a long-term strategy for acquiring a consistent stream of good customer reviews. Since most people check online customer reviews before committing to a particular business, developing a strong reputation based on these reviews is essential for any successful local listings strategy.
How To Create A Local Listing
Essentially, the basic format of any common local listing will include the following information:
Basic Business Description
Beyond this standard set of information, in order to truly enhance your local listing and improve its utility, additional information should be considered as well. For example, other information that is potentially useful for local listings includes the following:
Alternate Phone Numbers and Contact Information
Social Media Profiles
Certifications and Awards
Accepted Forms of Payment