Search Results

Despite the fact that older forms of marketing have been predominantly overtaken by the dominance of the Internet, they can still provide valuable wisdom in regards to marketing strategies. Specifically, one of the more helpful pieces of advice that one can take from these older forms of marketing is the importance of the local market.

Regardless of whether your business’s customer base is local, regional, statewide, or national, by developing a strong network of local listings online, we can take advantage of a niche form of search engine optimization to boost your business’s reputation and sales. 

Online local directories have significant SEO value and dominate local search results. What happens when consumer searches result in inaccurate information? Incorrect or partial information, duplicate listings and closed business listings lead to consumer confusion and loss of business. We’ll help you fix it.

Local Listings and Search Engine Optimization 

For many people, the nuances of search engine optimization can make the task seem incredibly complex and daunting. Due to this, in order to help guide you through this process, one of the first steps will be to guarantee accurate, credible, and  complete local listings.

All across the internet, on websites such as Google, Yelp, Yellow Pages, and Facebook, people searching for products or services related to your business will consistently find you through simple business listings. Because of this, it is essential to maintain an extensive network of local listings that provide any and all information that could help convert potential leads into customers. 

Creating Credibility

Believe it or not, one of the most common mistakes that companies make is not maintaining up to date information for their local listings online. Ultimately, if the information in your local listing is inaccurate or insufficient, it will negatively affect SEO and lead conversion rates. 

The FSIMF Process

When you partner with FSIMF, our process is guaranteed to enhance your business’s visibility all across the web, which in turn will drastically improve lead conversion rates and your return on investment. 

First, we will critically assess and vet your current listings across the internet in order to ensure that all of your information is accurate and up to date. Furthermore, during this step we will also be adding your listings to any web platform that it is not currently on. Altogether, this step alone will immensely improve your local presence. 

Next, by maintaining a consistent and cohesive brand identity across dominant platforms such as Google, Yahoo, and Yelp, we will be building a network of listings that work together for better optimization.

Beyond this, our team will further your business’s visibility by also including your listing on less popular directory sites such as Angie’s List and Foursquare. Even more, based on research and analytics, we will seek out and identify sites that are specific and unique to the type of business you run and the local area in which you operate. ​

Finally, in order to enhance your local listings, we will help your business develop a long-term strategy for acquiring a consistent stream of good customer reviews. Since most people check online customer reviews before committing to a particular business, developing a strong reputation based on these reviews is essential for any successful local listings strategy. 

How To Create A Local Listing

Essentially, the basic format of any common local listing will include the following information: 

  • Business Name

  • Phone Number

  • Address

  • Website URL

  • Basic Business Description

Beyond this standard set of information, in order to truly enhance your local listing and improve its utility, additional information should be considered as well. For example, other information that is potentially useful for local listings includes the following:​

  • Fax Number

  • Alternate Phone Numbers and Contact Information

  • Social Media Profiles

  • Images

  • Certifications and Awards

  • Accepted Forms of Payment

Even though there might be other potential info that could be useful to include, this is mainly intended to show the process of creating a local listing. Along with this, as you can see, the information that is included in a local listing can change often and without warning, therefore it is crucial to consistently maintain and update your listings. However, when you work with Full Service Internet Marketing Firm, you provide the information and we provide the maintenance and optimization. 

Overall, local listings are a cornerstone of any successful marketing campaign, and in the new digital world, they have become even more important. Together with our dedicated team at Full Service Internet Marketing Firm, your marketing needs will be undertaken with the highest degree of quality and care, ensuring growth and profits