What is Adwords Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google's search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like…
Long Tail vs. Short Tail Keywords When it comes to search engine optimization, the importance of keywords cannot be overstated. No matter if you’re focus is on paid search or developing natural search engine optimization, the type of keywords you obtain for your marketing campaign will be a huge…
How to Align Your Keywords to Your Prospects for Maximum Impact We’re going to get into the nitty-gritty of the importance of aligning your keywords with your prospects. And give you a system to achieve this, but let’s start out with a short illustration. There’s a local venue where all…