What is Adwords Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google's search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like…
Local Business Listings Before the Internet, most marketing campaigns consisted primarily of printed ads in the Yellow Pages and newspapers, television and radio ads, and direct outreach via telemarketing. Even though most businesses nowadays spend most of their resources on more complicated digital marketing techniques, there are important lessons to…
Long Tail vs. Short Tail Keywords When it comes to search engine optimization, the importance of keywords cannot be overstated. No matter if you’re focus is on paid search or developing natural search engine optimization, the type of keywords you obtain for your marketing campaign will be a huge…
Lead Conversion Once you’ve worked on generating leads using the tips I outlined in my last post, then comes the time to convert those leads into actual customers. Just as a reminder, a “lead” is simply someone that shows interest in your business. Critical to converting leads into actual customers…
Proper SEO Why is it important? In the internet age, the only true way for your business to thrive is to develop a strong and stable presence online. Most visits to websites are produced due to a search engine. Also, the top five results gain the majority of visitors. Therefore,…
How to Blog Correctly Still staring at that blank page, unsure of how to start writing? The questions running through your head are probably: What do I write about? How do I write it in a way that will be interesting to the reader? Will anyone actually read this? In…
How to Align Your Keywords to Your Prospects for Maximum Impact We’re going to get into the nitty-gritty of the importance of aligning your keywords with your prospects. And give you a system to achieve this, but let’s start out with a short illustration. There’s a local venue where all…
How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are more likely to get better or faster results. The same principle often applies to websites. Sometimes there can be major advantages…
Grow Your Website Visitors as Fast as Possible Horse racing is big on the sports scene for several weeks every spring when the Kentucky Derby kicks off the “Triple Crown” events. I can’t tell you which horse you should bet on that will give you the most value, but I…
The Digital Marketing Arena: Facebook Ads vs. Google Adwords Oftentimes, businesses struggle to decide where most of their advertising focus should be, and which platforms will prove most successful. Central to the debate over advertising platforms is Facebook Ads vs. Google Adwords. If you’re new to digital marketing,…