How to Optimize Google’s Customer Report
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How to Optimize Google’s Customer Report

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How Digital Marketing and In-Store Customer Service Must Work Together In 2014, Google teamed up with a couple of research firms to look at the impact of the digital world on in-store shopping. They conducted surveys to focus on the subject from two different angles so they could get both…

Short on Time? Leverage a Used Domain Name
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Short on Time? Leverage a Used Domain Name

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How to get Others to do Your Work Often the commodity in shortest supply for the online business owner is time. This is the reason there has been such a boom in freelancers and sites like Fiverr.com. The single most important principle in business is leverage. When we can leverage…

Small Ideas Helping with Micro-decisions in Digital Marketing
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Small Ideas Helping with Micro-decisions in Digital Marketing

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Small Ideas Making a big Difference in Digital Marketing For better or for worse, the Internet has had a major “democratizing” effect on commerce. Virtually everyone has access to the same information. And virtually everyone can woo potential clients and customers in the same way. On any given morning, for example,…

Why Every Day is Cyber Monday

Why Every Day is Cyber Monday

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Retailers are expanding their Internet advertising budgets and moving away from outbound marketing strategies. Not only is advertising on the web easier and more cost-effective than using most traditional marketing tools, but it is also vital for connecting with consumers right where they are. Whether using laptops, mobile phones or…