What is Adwords Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google's search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like…
Long Tail vs. Short Tail Keywords When it comes to search engine optimization, the importance of keywords cannot be overstated. No matter if you’re focus is on paid search or developing natural search engine optimization, the type of keywords you obtain for your marketing campaign will be a huge…
Contradictory Advice Improves Your Email Open Rate Here’s a little parable that relates directly to digital marketing…and specifically email marketing, as we’ll illustrate in moment. But first, see if our parable describes a situation you can relate to: There’s a hot new restaurant in town that’s booked three or four…
Simple Email List-building Hack for Anyone There’s no question that a good list of email addresses is central to the success of almost every business that does any online marketing, and that’s why about 72 different blogs publish articles everyday with headlines like: My blog post that delivered 12,342 email…
10 Ways to Score Huge With Your Marketing Content You’ve heard phrases like these: Cover all your bases. We took a multi-faceted approach. They attacked the problem from all sides. There are many ways to convey this idea because it’s a very important concept: When you need to accomplish something,…
You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers this era goes by is “The Information Age.” But information alone doesn’t get people moving. I would suggest that maybe even…
Exploit the Power of Visuals in Your Digital Marketing If you subscribe to any digital marketing blogs, you’re bound to see a handful of articles each week on the importance of video. Without a doubt, video is becoming the “language of choice” to communicate a wide range of messages today.…
Three Lesser-Known Social Media Sites for Digital Marketing Success It’s usually a better idea to be a big fish in a little pond than a small fish in the ocean. That’s the idea behind using one or more of these three lesser-known social media sites for your digital marketing. But…
Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners love it. Business owners love it because Twitter gives them a great way to directly engage exactly the people they want…
How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are more likely to get better or faster results. The same principle often applies to websites. Sometimes there can be major advantages…