Create Great Digital Marketing Content on a Budget
Vector digital marketing concept in flat style - infographics and icons - online digital media

Create Great Digital Marketing Content on a Budget

Continue ReadingCreate Great Digital Marketing Content on a Budget

Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of lessons hiding inside this factoid. First, the fact that companies are now spending more on marketing technology than advertising shows how…

Small Ideas Helping with Micro-decisions in Digital Marketing
microsites Digital Marketing concept. Flat design, vector illustration

Small Ideas Helping with Micro-decisions in Digital Marketing

Continue ReadingSmall Ideas Helping with Micro-decisions in Digital Marketing

Small Ideas Making a big Difference in Digital Marketing For better or for worse, the Internet has had a major “democratizing” effect on commerce. Virtually everyone has access to the same information. And virtually everyone can woo potential clients and customers in the same way. On any given morning, for example,…

Top 10 Myths about Digital Marketing: How much do you really know about Digital Marketing?

Continue ReadingTop 10 Myths about Digital Marketing: How much do you really know about Digital Marketing?

So what exactly is Digital Marketing?   According to Wikipedia, “Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.” But to…

Why Every Day is Cyber Monday

Continue ReadingWhy Every Day is Cyber Monday

Retailers are expanding their Internet advertising budgets and moving away from outbound marketing strategies. Not only is advertising on the web easier and more cost-effective than using most traditional marketing tools, but it is also vital for connecting with consumers right where they are. Whether using laptops, mobile phones or…