Lead Conversion Once you’ve worked on generating leads using the tips I outlined in my last post, then comes the time to convert those leads into actual customers. Just as a reminder, a “lead” is simply someone that shows interest in your business. Critical to converting leads into actual customers…
How to Social Media Correctly Every day the average person spends approximately two or more hours on social media, making it an excellent platform to market your business. If used correctly, social media advertising can elevate your business to new heights of popularity and draw in a larger customer base.…
Contradictory Advice Improves Your Email Open Rate Here’s a little parable that relates directly to digital marketing…and specifically email marketing, as we’ll illustrate in moment. But first, see if our parable describes a situation you can relate to: There’s a hot new restaurant in town that’s booked three or four…
Three Video Strategies to Engage and Convert Prospects Video has become increasingly important to online marketers. It serves many applications in content marketing, customer service, and other areas. Today you have many video forms, formats, and strategies available to you. Those are what we’re going to look at here. These…
How to Choose Names for Digital Marketing Success “What's in a name? That which we call a rose by any other name would smell as sweet!” says Juliet in the second act of Shakespeare’s Romeo and Juliet. While I’m no drama critic, I can say with total confidence that Juliet…
10 Ways to Score Huge With Your Marketing Content You’ve heard phrases like these: Cover all your bases. We took a multi-faceted approach. They attacked the problem from all sides. There are many ways to convey this idea because it’s a very important concept: When you need to accomplish something,…
For Great Prospects, Put Out the Velvet Rope “I wouldn't want to belong to any club that would have me as a member.” – Groucho Marx. The concept behind this Groucho Marx quip gets at a universal element of human nature. We are hardwired to want to be included in…
Ten Point Digital Marketing Checklist One of the problems many new website owners run into when they begin, is that they tend to set out on what they hope will be the road to success without a map and compass. That causes them to wander and take side roads that are…
Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional store. See if this is you, or someone you know: After busy days at work, you often need a few things…
The Anatomy of a Content Marketing Post Hang onto your hats. We’re going to cover a lot of critical content marketing information in very few words. Each of my points could each be a lengthy post, but for today’s exercise, you need the big picture. It will help you see…