Marketing vs. Branding Are you a Coke or Pepsi person? Apple or Android? Do you usually go to the local family owned pizzeria, or recently decide to try a new place in town based off an appealing advertisement you saw in the local newspaper? Do you only buy cars from…
How to Choose Names for Digital Marketing Success “What's in a name? That which we call a rose by any other name would smell as sweet!” says Juliet in the second act of Shakespeare’s Romeo and Juliet. While I’m no drama critic, I can say with total confidence that Juliet…
For Great Prospects, Put Out the Velvet Rope “I wouldn't want to belong to any club that would have me as a member.” – Groucho Marx. The concept behind this Groucho Marx quip gets at a universal element of human nature. We are hardwired to want to be included in…
Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional store. See if this is you, or someone you know: After busy days at work, you often need a few things…
You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers this era goes by is “The Information Age.” But information alone doesn’t get people moving. I would suggest that maybe even…
Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners love it. Business owners love it because Twitter gives them a great way to directly engage exactly the people they want…
How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are more likely to get better or faster results. The same principle often applies to websites. Sometimes there can be major advantages…
How to get Others to do Your Work Often the commodity in shortest supply for the online business owner is time. This is the reason there has been such a boom in freelancers and sites like Fiverr.com. The single most important principle in business is leverage. When we can leverage…
Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of lessons hiding inside this factoid. First, the fact that companies are now spending more on marketing technology than advertising shows how…
Retailers are expanding their Internet advertising budgets and moving away from outbound marketing strategies. Not only is advertising on the web easier and more cost-effective than using most traditional marketing tools, but it is also vital for connecting with consumers right where they are. Whether using laptops, mobile phones or…