Simple Email List-building Hack for Anyone There’s no question that a good list of email addresses is central to the success of almost every business that does any online marketing, and that’s why about 72 different blogs publish articles everyday with headlines like: My blog post that delivered 12,342 email…
10 Ways to Score Huge With Your Marketing Content You’ve heard phrases like these: Cover all your bases. We took a multi-faceted approach. They attacked the problem from all sides. There are many ways to convey this idea because it’s a very important concept: When you need to accomplish something,…
Ten Point Digital Marketing Checklist One of the problems many new website owners run into when they begin, is that they tend to set out on what they hope will be the road to success without a map and compass. That causes them to wander and take side roads that are…
Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional store. See if this is you, or someone you know: After busy days at work, you often need a few things…
The Anatomy of a Content Marketing Post Hang onto your hats. We’re going to cover a lot of critical content marketing information in very few words. Each of my points could each be a lengthy post, but for today’s exercise, you need the big picture. It will help you see…
You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers this era goes by is “The Information Age.” But information alone doesn’t get people moving. I would suggest that maybe even…
Exploit the Power of Visuals in Your Digital Marketing If you subscribe to any digital marketing blogs, you’re bound to see a handful of articles each week on the importance of video. Without a doubt, video is becoming the “language of choice” to communicate a wide range of messages today.…
Three Lesser-Known Social Media Sites for Digital Marketing Success It’s usually a better idea to be a big fish in a little pond than a small fish in the ocean. That’s the idea behind using one or more of these three lesser-known social media sites for your digital marketing. But…
Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners love it. Business owners love it because Twitter gives them a great way to directly engage exactly the people they want…
How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are more likely to get better or faster results. The same principle often applies to websites. Sometimes there can be major advantages…