Different Social Media Platforms

Different Social Media Platforms With new social media platforms being created daily, it has become a daunting task to know which ones suit the needs of your business best. From Facebook to LinkedIn, Yelp to Reddit, and Howcast to Bizsugar, social media platforms have expanded to contain a variety of ways to share content and connect with people, but choosing which ones will prove most useful for your business can seem overwhelming. Therefore, I will be outlining the main social …

How Contradictory Advice Improves Your Email Open Rate

Contradictory Advice Improves Your Email Open Rate Here’s a little parable that relates directly to digital marketing…and specifically email marketing, as we’ll illustrate in moment. But first, see if our parable describes a situation you can relate to: There’s a hot new restaurant in town that’s booked three or four months in advance. A wanna-be customer slides up to the maîtres d’, sheepishly requests a table and tries to slip the maîtres d’ a 20 or 50-dollar bill to make …

Three Video Strategies to Engage and Convert Prospects

Three Video Strategies to Engage and Convert Prospects Video has become increasingly important to online marketers. It serves many applications in content marketing, customer service, and other areas. Today you have many video forms, formats, and strategies available to you. Those are what we’re going to look at here. These are the two big categories of videos you need to consider in your digital marketing strategy: Recorded videos Live videos After briefly discussing these two “meta” categories, we’ll look at three …

How to Choose Names for Digital Marketing Success

How to Choose Names for Digital Marketing Success “What’s in a name? That which we call a rose by any other name would smell as sweet!” says Juliet in the second act of Shakespeare’s Romeo and Juliet. While I’m no drama critic, I can say with total confidence that Juliet knew nothing about digital marketing. The importance of names or “naming” runs throughout every aspect of your online marketing presence. We might say that it starts with the name of …

Simple Email List-building Hack for Anyone

Simple Email List-building Hack for Anyone There’s no question that a good list of email addresses is central to the success of almost every business that does any online marketing, and that’s why about 72 different blogs publish articles everyday with headlines like: My blog post that delivered 12,342 email addresses, or: How to double your email list in one week. We don’t want to say that those claims are false, but the fact is that – like they say …

Tips for Choosing a CRM System that’s Right for Your Business

Tips for Choosing a CRM System that’s Right for Your Business One of the biggest areas for app development has been in customer relationship management (CRM) software. There are so many SaaS companies scurrying around this playing field today, that it can be a little overwhelming when you decide it’s time to get on board with one of them. If you’re unfamiliar with CRM software, it helps you throughout your sales process. In many ways you can think of it …

10 Ways to Score Huge With Your Marketing Content

10 Ways to Score Huge With Your Marketing Content You’ve heard phrases like these: Cover all your bases. We took a multi-faceted approach. They attacked the problem from all sides. There are many ways to convey this idea because it’s a very important concept: When you need to accomplish something, you need to use every strategy and tactic you have at your disposal. This definitely applies to digital marketing, but most people managing websites fail to do this. A hard-working, …

Align Your Keywords to Your Prospects for Maximum Impact

How to Align Your Keywords to Your Prospects for Maximum Impact We’re going to get into the nitty-gritty of the importance of aligning your keywords with your prospects. And give you a system to achieve this, but let’s start out with a short illustration. There’s a local venue where all the top touring musicians perform and they bring in Broadway plays as well. When you’re about to enter the building, you come face to face with something ten sets of …

For Great Prospects, Put Out the Velvet Rope

For Great Prospects, Put Out the Velvet Rope “I wouldn’t want to belong to any club that would have me as a member.” – Groucho Marx. The concept behind this Groucho Marx quip gets at a universal element of human nature. We are hardwired to want to be included in special, exclusive groups. We want to see ourselves as a member of the elite. You may think that you put all of that behind you once you got out of …

Ten Point Digital Marketing Checklist to be Successful

Ten Point Digital Marketing Checklist One of the problems many new website owners run into when they begin, is that they tend to set out on what they hope will be the road to success without a map and compass. That causes them to wander and take side roads that are unproductive. For that reason, we’ve pulled together a checklist that sets out the most important milestones and the general order in which you should deal with them. There might be …