Proper SEO

Proper SEO Why is it important? In the internet age, the only true way for your business to thrive is to develop a strong and stable presence online. Most visits to websites are produced due to a search engine. Also, the top five results gain the majority of visitors. Therefore, it is important to have your website appear within the top results. Search engines use certain processes to decide which websites are relevant, based on what someone searches. By catering …

Lead Generation

Lead Generation It can often get tiresome constantly trying to contact people, attempting to attract more customers. That’s why it’s important to create a marketing platform where customers discover your business for themselves, through natural interest. Key to sparking interest in potential customers, is something called Lead Generation. “Leads,” are people that show interest in your business. Thus, “generating” more leads will hopefully produce more customers. Your goal in lead generation should be to develop organic discovery of your business, …

How to Social Media Correctly

How to Social Media Correctly Every day the average person spends approximately two or more hours on social media, making it an excellent platform to market your business. If used correctly, social media advertising can elevate your business to new heights of popularity and draw in a larger customer base. However, if you are not familiar with the fast-paced world of social media, you might not know where to start, or how to conduct yourself on such sites. In order …

How to Blog Correctly

How to Blog Correctly Still staring at that blank page, unsure of how to start writing? The questions running through your head are probably: What do I write about? How do I write it in a way that will be interesting to the reader? Will anyone actually read this? In this post I will outline a handful of tips that will help you with the process of how to begin blogging successfully. Yep, that’s right, this is a blog post …

Different Social Media Platforms

Different Social Media Platforms With new social media platforms being created daily, it has become a daunting task to know which ones suit the needs of your business best. From Facebook to LinkedIn, Yelp to Reddit, and Howcast to Bizsugar, social media platforms have expanded to contain a variety of ways to share content and connect with people, but choosing which ones will prove most useful for your business can seem overwhelming. Therefore, I will be outlining the main social …

How Contradictory Advice Improves Your Email Open Rate

Contradictory Advice Improves Your Email Open Rate Here’s a little parable that relates directly to digital marketing…and specifically email marketing, as we’ll illustrate in moment. But first, see if our parable describes a situation you can relate to: There’s a hot new restaurant in town that’s booked three or four months in advance. A wanna-be customer slides up to the maîtres d’, sheepishly requests a table and tries to slip the maîtres d’ a 20 or 50-dollar bill to make …

Three Video Strategies to Engage and Convert Prospects

Three Video Strategies to Engage and Convert Prospects Video has become increasingly important to online marketers. It serves many applications in content marketing, customer service, and other areas. Today you have many video forms, formats, and strategies available to you. Those are what we’re going to look at here. These are the two big categories of videos you need to consider in your digital marketing strategy: Recorded videos Live videos After briefly discussing these two “meta” categories, we’ll look at three …

How to Choose Names for Digital Marketing Success

How to Choose Names for Digital Marketing Success “What’s in a name? That which we call a rose by any other name would smell as sweet!” says Juliet in the second act of Shakespeare’s Romeo and Juliet. While I’m no drama critic, I can say with total confidence that Juliet knew nothing about digital marketing. The importance of names or “naming” runs throughout every aspect of your online marketing presence. We might say that it starts with the name of …

Simple Email List-building Hack for Anyone

Simple Email List-building Hack for Anyone There’s no question that a good list of email addresses is central to the success of almost every business that does any online marketing, and that’s why about 72 different blogs publish articles everyday with headlines like: My blog post that delivered 12,342 email addresses, or: How to double your email list in one week. We don’t want to say that those claims are false, but the fact is that – like they say …

Tips for Choosing a CRM System that’s Right for Your Business

Tips for Choosing a CRM System that’s Right for Your Business One of the biggest areas for app development has been in customer relationship management (CRM) software. There are so many SaaS companies scurrying around this playing field today, that it can be a little overwhelming when you decide it’s time to get on board with one of them. If you’re unfamiliar with CRM software, it helps you throughout your sales process. In many ways you can think of it …