Customer Follow Ups

Customer Follow-Ups   It can never be said enough—following up with customers will always provide more success for your business. Whether it is to make a sale, or just receive feedback about your services and product, making customer follow-ups a main priority for your business will always produce remarkable returns and a better business reputation.   In this post we will discuss the key factors that make follow-ups successful, and also focus on why they are essential to any successful …

Email Blasts

Email Blasts While most of our email inboxes end up pretty full at the end of any given day, most of us don’t take the time to actually open and read each and every email. This is because a large amount of emails will be coming from companies attempting to advertise their product or services. Regardless, these emails still catch our eye and build awareness of the company sending them. If the email is captivating and has a good call-to-action, …

Telemarketing

Telemarketing   When it comes to a successful marketing campaign, it’s never a bad idea to refocus your efforts back to the basics. Even though it might not be the most popular or well-recepted, one marketing technique that can always prove effective is telemarketing. Instead of using telemarketing campaigns as a way to achieve sales, it is better used as a way to build awareness of your business, while also obtaining valuable information on potential customers that can be used …

Customer Relationship Management

Customer Relationship Management   Remember the days when you would have to either memorize phone numbers and addresses or keep written records of them? As a business, this could potentially become a nightmare of memory overload or an outrageous amount of written records. Now that we live in the digital age of technology, this kind of data no longer needs to be stored in these outdated ways; instead, there exist systems that will store all of this information and data …

What is Adwords

What is Adwords   Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google’s search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like how well they are doing, and which kinds of people they are most successful with, allowing you to more efficiently advertise your business. Overall, not only is Adwords an all-around …

Local Business Listings

Local Business Listings   Before the Internet, most marketing campaigns consisted primarily of printed ads in the Yellow Pages and newspapers, television and radio ads, and direct outreach via telemarketing. Even though most businesses nowadays spend most of their resources on more complicated digital marketing techniques, there are important lessons to learn from the days before the Internet. One of those lessons, which is often overlooked by businesses, is the power of simple local listings.   Local listings, sometimes referred …

Long Tail vs. Short Tail Keywords

Long Tail vs. Short Tail Keywords   When it comes to search engine optimization, the importance of keywords cannot be overstated. No matter if you’re focus is on paid search or developing natural search engine optimization, the type of keywords you obtain for your marketing campaign will be a huge deciding factor for the level of success you achieve.   In order to truly understand the different types of keywords, you need to learn about the difference between “Long Tail” …

Marketing vs. Branding

Marketing vs. Branding Are you a Coke or Pepsi person? Apple or Android? Do you usually go to the local family owned pizzeria, or recently decide to try a new place in town based off an appealing advertisement you saw in the local newspaper? Do you only buy cars from one specific car dealer, but have noticed that another place is offering huge discounts, and decide to buy your new car from them instead? Each of these questions represents a …

Lead Conversion

Lead Conversion Once you’ve worked on generating leads using the tips I outlined in my last post, then comes the time to convert those leads into actual customers. Just as a reminder, a “lead” is simply someone that shows interest in your business. Critical to converting leads into actual customers is data collection and engaging directly with them. Its key to understand where your leads are originating, how well specific lead generation strategies are working, and to spend time directly …

Proper SEO

Proper SEO Why is it important? In the internet age, the only true way for your business to thrive is to develop a strong and stable presence online. Most visits to websites are produced due to a search engine. Also, the top five results gain the majority of visitors. Therefore, it is important to have your website appear within the top results. Search engines use certain processes to decide which websites are relevant, based on what someone searches. By catering …