For Great Prospects, Put Out the Velvet Rope

For Great Prospects, Put Out the Velvet Rope “I wouldn’t want to belong to any club that would have me as a member.” – Groucho Marx. The concept behind this Groucho Marx quip gets at a universal element of human nature. We are hardwired to want to be included in special, exclusive groups. We want to see ourselves as a member of the elite. You may think that you put all of that behind you once you got out of …

Ten Point Digital Marketing Checklist to be Successful

Ten Point Digital Marketing Checklist One of the problems many new website owners run into when they begin, is that they tend to set out on what they hope will be the road to success without a map and compass. That causes them to wander and take side roads that are unproductive. For that reason, we’ve pulled together a checklist that sets out the most important milestones and the general order in which you should deal with them. There might be …

Erase the Line Between Local and Online Shopping

Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional store. See if this is you, or someone you know: After busy days at work, you often need a few things to get dinner ready. A year or two ago you would have stopped at a supermarket or convenience store to buy these items. Now you’re using Amazon Prime Now to …

Digital Dissection: The Anatomy of a Content Marketing Post

The Anatomy of a Content Marketing Post Hang onto your hats. We’re going to cover a lot of critical content marketing information in very few words. Each of my points could each be a lengthy post, but for today’s exercise, you need the big picture. It will help you see where you’re dropping the ball. Format of a Great Content Marketing Post  Here is a simple rule for how your informative content marketing article should be organized: Tell readers what …

How to use Emotions in Todays Digital Marketing

You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers this era goes by is “The Information Age.” But information alone doesn’t get people moving. I would suggest that maybe even a better label for the days we are living in would be “The Emotional Age” – especially if you depend on successful digital marketing. Every day no fewer than 27 …

Exploit the Power of Visuals in Your Digital Marketing

Exploit the Power of Visuals in Your Digital Marketing If you subscribe to any digital marketing blogs, you’re bound to see a handful of articles each week on the importance of video. Without a doubt, video is becoming the “language of choice” to communicate a wide range of messages today. It’s so versatile it can simply tell a story, deliver important “how-to” details, or merely entertain. But let’s not get tunnel vision. Let’s consider why video is so powerful and …

Social Media Sites for Digital Marketing Success

Three Lesser-Known Social Media Sites for Digital Marketing Success It’s usually a better idea to be a big fish in a little pond than a small fish in the ocean. That’s the idea behind using one or more of these three lesser-known social media sites for your digital marketing. But don’t get me wrong, these sites have traffic that numbers in the millions of users. Most businesses concentrate their social media marketing efforts on the big five: Facebook, Twitter, Instagram, …

Get the Most From Twitter With These Tips, Tricks, and Tactics

Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners love it. Business owners love it because Twitter gives them a great way to directly engage exactly the people they want to engage with the message they want to deliver. So while Twitter leadership is searching for tips and tricks to make their company more appealing to the investment community, anyone …

How Microsites Can Help You Deliver Maxi-Value

How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are more likely to get better or faster results. The same principle often applies to websites. Sometimes there can be major advantages by having two – or more – websites. There are plenty of reasons this is true, but the two more important reasons relate to SEO and marketing. These multiple websites usually fall …

How to Optimize Google’s Customer Report

How Digital Marketing and In-Store Customer Service Must Work Together In 2014, Google teamed up with a couple of research firms to look at the impact of the digital world on in-store shopping. They conducted surveys to focus on the subject from two different angles so they could get both quantitative insights and qualitative insights. We think that one of the best ways to sum up the impact of “online” to “in-store” is to consider the world wide web like …