What is Adwords

Continue ReadingWhat is Adwords

What is Adwords   Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google's search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like…

Local Business Listings

Continue ReadingLocal Business Listings

Local Business Listings Before the Internet, most marketing campaigns consisted primarily of printed ads in the Yellow Pages and newspapers, television and radio ads, and direct outreach via telemarketing. Even though most businesses nowadays spend most of their resources on more complicated digital marketing techniques, there are important lessons to…

Lead Conversion

Continue ReadingLead Conversion

Lead Conversion Once you’ve worked on generating leads using the tips I outlined in my last post, then comes the time to convert those leads into actual customers. Just as a reminder, a “lead” is simply someone that shows interest in your business. Critical to converting leads into actual customers…

Proper SEO

Continue ReadingProper SEO

Proper SEO Why is it important? In the internet age, the only true way for your business to thrive is to develop a strong and stable presence online. Most visits to websites are produced due to a search engine. Also, the top five results gain the majority of visitors. Therefore,…

How to Blog Correctly
blogging flat

How to Blog Correctly

Continue ReadingHow to Blog Correctly

How to Blog Correctly Still staring at that blank page, unsure of how to start writing? The questions running through your head are probably: What do I write about? How do I write it in a way that will be interesting to the reader? Will anyone actually read this? In…

Align Your Keywords to Your Prospects for Maximum Impact
Keywords Linear Flat SEO optimization, laptop, diagram, cloud, gearwheel, search icon and chat bubble vector illustration. Analysis, database statistic system, search engine optimize concept.

Align Your Keywords to Your Prospects for Maximum Impact

Continue ReadingAlign Your Keywords to Your Prospects for Maximum Impact

How to Align Your Keywords to Your Prospects for Maximum Impact We’re going to get into the nitty-gritty of the importance of aligning your keywords with your prospects. And give you a system to achieve this, but let’s start out with a short illustration. There’s a local venue where all…

Facebook Ads vs. Google AdWords
blogging flat

Facebook Ads vs. Google AdWords

Continue ReadingFacebook Ads vs. Google AdWords

The Digital Marketing Arena: Facebook Ads vs. Google Adwords   Oftentimes, businesses struggle to decide where most of their advertising focus should be, and which platforms will prove most successful. Central to the debate over advertising platforms is Facebook Ads vs. Google Adwords.   If you’re new to digital marketing,…