How to use Emotions in Todays Digital Marketing
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How to use Emotions in Todays Digital Marketing

Continue ReadingHow to use Emotions in Todays Digital Marketing

You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers this era goes by is “The Information Age.” But information alone doesn’t get people moving. I would suggest that maybe even…

Exploit the Power of Visuals in Your Digital Marketing
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Exploit the Power of Visuals in Your Digital Marketing

Continue ReadingExploit the Power of Visuals in Your Digital Marketing

Exploit the Power of Visuals in Your Digital Marketing If you subscribe to any digital marketing blogs, you’re bound to see a handful of articles each week on the importance of video. Without a doubt, video is becoming the “language of choice” to communicate a wide range of messages today.…

Get the Most From Twitter With These Tips, Tricks, and Tactics
ISTANBUL, TURKEY - MAY 2, 2015: Close up front view of popular social media website twitter which was established in 2006 by Jack Dorsey to connect with other people, with logo on tablet pc screen, on cloudy blue sky background.

Get the Most From Twitter With These Tips, Tricks, and Tactics

Continue ReadingGet the Most From Twitter With These Tips, Tricks, and Tactics

Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners love it. Business owners love it because Twitter gives them a great way to directly engage exactly the people they want…

Create Great Digital Marketing Content on a Budget
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Create Great Digital Marketing Content on a Budget

Continue ReadingCreate Great Digital Marketing Content on a Budget

Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of lessons hiding inside this factoid. First, the fact that companies are now spending more on marketing technology than advertising shows how…

Facebook Ads vs. Google AdWords
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Facebook Ads vs. Google AdWords

Continue ReadingFacebook Ads vs. Google AdWords

The Digital Marketing Arena: Facebook Ads vs. Google Adwords   Oftentimes, businesses struggle to decide where most of their advertising focus should be, and which platforms will prove most successful. Central to the debate over advertising platforms is Facebook Ads vs. Google Adwords.   If you’re new to digital marketing,…