As the largest social media platform, with over 2 billion monthly active users, establishing a strong presence on Facebook should be a cornerstone for any business engaging with social media. With such a large and diverse audience, Facebook provides an online community that not only provides the opportunity to connect with existing customers, but also to build awareness and draw in new potential customers.
When most people go online to search for a product or service they desire, one of the first places they go is Yelp. With approximately 180 million customer reviews, making sure that your business has a good standing on Yelp is essential to your success. Because of this, another aspect of our social media strategy will be to consistently monitor and track customer reviews in order to be responsive to any changes in customer attitudes. 
