Epic Fail: Ignore the Importance of Internet Advertising

There’s a word that describes businesses that don’t understand the importance of Internet advertising: Failed. A Forrester Research survey conducted in 2007 found that 90 percent of all buying decisions start on the Internet. Read that sentence a couple of times and let it really soak in. Further, if that’s what it was in 2007, it’s going to be even higher today. And if you think that’s an impressive number, a 2009 study from the Pew Internet & American Life …

How Often Should a Company Redesign a Website

How Often Should a Company Redesign a Website Most companies nowadays know they should have a website, as it acts as a marketing tool, as well as providing information to their current customers. But some companies redesign their website too often, and others don’t do it often enough. There is never really a complete website, as technology is always changing. You will constantly be adding new features to your website. Here are some tips for knowing when it is time …

6 Ways to Make Bay Area Marketing Affordable

6 Ways to Make Bay Area Marketing Affordable   The price of Bay Area real estate is beyond the reach of many and it can make a person wonder if anything is affordable in this beautiful part of the country. Fortunately, due to the global nature of online “real estate,” marketing your company on the Internet can be almost equally affordable if you’re living in Palo Alto or in Pakistan. Check out these low cost online marketing tools and strategies …

How to Choose an SEO Company

Search engine optimization (SEO) is an essential part of online marketing. When you search for something using a search engine, the results you get depend on the keywords you used in comparison to keywords on each website. In order to be relevant, websites must incorporate SEO into their website, so searches lead to information they provide visitors. If you are not familiar with SEO, you can hire a company to handle it for you. Here are some tips for choosing …

How To Grow Your Small Business With a Great Website and Local Listings

You may have heard the saying that “All politics are local.” For the vast majority of businesses, the same thing is true la vente du viagra. Local success is what it’s all about. And although they call it the “world wide web,” it’s really the local power of the Internet today that’s flexing its muscle and proving its value to businesses. There are many reasons this is true, and we could spend a lot of time on the subject and …

Google Pay-Per-Click – an Important Part of any Internet Marketing Strategy

There are many different sites offering pay-per-click (PPC) campaigns, though Google’s PPC program is one of the best. The PPC offered by Google is a type of advertising campaign that helps website owners and businesses get more traffic and visibility to their website. It helps the site owners gain more traffic to their site with minimal effort, and also provides a program for blog or site owners or choose to have ads on their site, and get some monetary value …

Importance of Having a Website

If you run a small business and are still wondering whether or not a website benefits you, the answer is yes. There are a wide range of benefits to having a website, even if you don’t sell products or services online. It acts as a free advertising tool, helps get you more visitors, gives you a platform for showing informative blog posts or having contact information, and getting sales if this is related to your business. Here are the most …

Costs and Profits from Digital Marketing: Is Your Time and Money Worth the Return?

Online Advertising Costs and Traditional Marketing. When you see other businesses advertising online, do you ever wonder how much time and money goes into that strategy? What is really stopping you from promoting your company on the World Wide Web? Specifically for automobile dealerships, they have spent years testing different forms of marketing to help determine which tools create the most monetary return as well as building brand awareness. Return on Investment (ROI) is a juice that is worth the …

Top 10 Myths about Digital Marketing: How much do you really know about Digital Marketing?

So what exactly is Digital Marketing?   According to Wikipedia, “Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.” But to truly understand what digital marketing really is, let’s explore the top 10 basic myths about digital marketing. 10. Marketing digitally is too-time consuming Not compared to other marketing tools such …

Online Marketing & Advertising During the Holiday Season

There is an obvious trend in the E-commerce arena, and one that you need to master to bolster your Return On Investment (ROI). If you have been sky-locking and running your online business for a while, then you must have realized that there are swings and variation in returns as seasons pass by. Holidays are perhaps the most lucrative seasons to any business, albeit a few marketers knowing how to tap profits from the surging gems. For some businesses the …