Costs and Profits from Digital Marketing: Is Your Time and Money Worth the Return?

Online Advertising Costs and Traditional Marketing. When you see other businesses advertising online, do you ever wonder how much time and money goes into that strategy? What is really stopping you from promoting your company on the World Wide Web? Specifically for automobile dealerships, they have spent years testing different forms of marketing to help determine which tools create the most monetary return as well as building brand awareness. Return on Investment (ROI) is a juice that is worth the …

Top 10 Myths about Digital Marketing: How much do you really know about Digital Marketing?

So what exactly is Digital Marketing?   According to Wikipedia, “Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.” But to truly understand what digital marketing really is, let’s explore the top 10 basic myths about digital marketing. 10. Marketing digitally is too-time consuming Not compared to other marketing tools such …

Online Marketing & Advertising During the Holiday Season

There is an obvious trend in the E-commerce arena, and one that you need to master to bolster your Return On Investment (ROI). If you have been sky-locking and running your online business for a while, then you must have realized that there are swings and variation in returns as seasons pass by. Holidays are perhaps the most lucrative seasons to any business, albeit a few marketers knowing how to tap profits from the surging gems. For some businesses the …

DIY is OK For Building a Deck, Not for Website Design

DIY is OK For Building a Deck, Not for Website Design Anyone who studies coding will have completed the “Hello World!” assignment. For example, when learning how to build Internet sites, the new student writes HTML that creates a web page with the words “Hello World” at the top. It’s a pretty exciting time. Over the years some website owners have had a similarly exciting experience using “do-it-yourself” website building tools to create their own sites. They spend a few …

Why Every Day is Cyber Monday

Cyber Monday

Retailers are expanding their Internet advertising budgets and moving away from outbound marketing strategies. Not only is advertising on the web easier and more cost-effective than using most traditional marketing tools, but it is also vital for connecting with consumers right where they are. Whether using laptops, mobile phones or tablets, people are spending an increasing amount of time online. The web is where these individuals are searching for products and goods, forming opinions and making positive buying decisions. If …

Choosing a Hosting Provider

Finding the right host for your website can be a tedious and at times confusing process. What is a Hosting Company/Provider? If you have a website on the internet and pay the bills you know who the hosting provider is and what they do, for everyone else the hosting company is an orga­nization that rents space on a computer called a server for your use. You setup your website and their comput­ers serve the website to your visitors. So, basically …

Internet Marketing in 2015: Marketing Trends And Predictions For The Coming Year

Internet marketing is one of the most important ways through which websites and online businesses can market their brand. Like any other marketing medium, internet marketing is extremely volatile and dynamic. There has been a lot of transformation in this sector in recent years. There are some practices that are obsolete, while others are more profitable. The following are some of the trends and predictions that website owners can expect in internet marketing in 2015:   Increased Used Of Videos …

Low Black Friday Turnouts this Year

The Black Friday Crowd this year had been chipped away by early promotions that ended up putting pressure on retail outlets to entice customers with special offers throughout the holiday season. There were 133.7 million consumers in shops and on the Net this Thanksgiving weekend. This is down almost 5% from last year according to the National Retail Federation. Total spending was to the tune of $ 50.9 billion, a drop in 11% according to the survey conducted by Prosper …

Small Business Online Advertising in the New Year 2014

Internet or Online advertising is on the rise. The New Year is looking to be the busiest year for Digital Marketers yet. It is more important than ever to understand how online advertising works and to incorporate it into your business model. Ignoring this tremendous resource only means that you are giving the leg up to your competition. If you plan to start a new business in the upcoming year, or are simply trying to figure out your marketing strategy, …