Why Content is Critical to Your Web Success

Why Content is Critical to Your Web Success

“Have your people call my people and we’ll do that lunch thing,”

That was a standing joke with some friends back in the day. The implication was that we had personal assistants running around and doing everything for us.

Of course, we didn’t.

But today you have an extremely expensive and intelligent personal assistant. You use this assistant every time your do a search on the Internet. You can think of Google or Bing as you digital personal assistant. At this point I’m tempted to review Joaquin Phoenix in the movie “Her,” but we would stray too far from our topic.

Information harvesters

The important point is that these digital personal assistants go out and pull together lists of websites they believe are relevant to the person doing the search and one of the main tools they use to judge relevancy is analyzing the content of websites acheter viagra le moins cher.

Insufficient content or bad content will prevent search engines from properly finding your website and presenting it to people searching the Internet.

Here’s an analogy to simplify the discussion. In the days before the Internet imagine you wanted to order a shirt from a catalog. You had a pile of clothing catalogs on your table. You would start to thumb through them, reading descriptions and looking at pictures until you found the right shirt.

Fast forward. Today, instead of reading catalogs, algorithms scan the content of thousands of websites to find the shirt that matches your search criteria. Think back to our catalog example for a moment. If you got a big thick catalog with 25 pages of shirts, you would know that the company that sent out the catalog was a major player in the shirt business. If there was only one page of shirts, you’d probably just toss the catalog aside.

The importance of ‘thick’ websites

Again, it’s very similar with search engines today. High-quality “deep” content helps give a website “authority” when compared to its competition. By the way, Google has been working very hard to make its algorithm “smart.” It can tell when web masters are filling pages with low-quality content and it penalizes those sites in search results.

This comparison between catalogs and web searches continues. Here’s a question for you: What would you do with last year’s catalog? In most cases, you would toss it out, expecting to get a new catalog each year. Again, if you don’t keep your web site “fresh” with new content, search engines will start to ignore you.

This makes it important to implement a steady and solid plan that involves adding relevant content to your site. Don’t do a major “content blast” and then walk away. Be methodical in the way that you build content.

Think about the sites that search engines consider to have incredibly high authority, like WebMD and Wikipedia. They have deep content and are constantly adding to and renewing it. Don’t worry about having as many webpages as Wikipedia, but do follow its example and launch a program that consistently adds content to your site and keeps it up-to-date.

Finally, we’ve been using a retail product example here. However, the same principles apply to services, B2B sites and any site that needs to attract visitors via search engines.