Social Media Sites for Digital Marketing Success

Three Lesser-Known Social Media Sites for Digital Marketing Success It’s usually a better idea to be a big fish in a little pond than a small fish in the ocean. That’s the idea behind using one or more of these three lesser-known social media sites for your digital marketing. But don’t get me wrong, these sites have traffic that numbers in the millions of users. Most businesses concentrate their social media marketing efforts on the big five: Facebook, Twitter, Instagram, …

Get the Most From Twitter With These Tips, Tricks, and Tactics

Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners love it. Business owners love it because Twitter gives them a great way to directly engage exactly the people they want to engage with the message they want to deliver. So while Twitter leadership is searching for tips and tricks to make their company more appealing to the investment community, anyone …

How Microsites Can Help You Deliver Maxi-Value

How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are more likely to get better or faster results. The same principle often applies to websites. Sometimes there can be major advantages by having two – or more – websites. There are plenty of reasons this is true, but the two more important reasons relate to SEO and marketing. These multiple websites usually fall …

How to Optimize Google’s Customer Report

How Digital Marketing and In-Store Customer Service Must Work Together In 2014, Google teamed up with a couple of research firms to look at the impact of the digital world on in-store shopping. They conducted surveys to focus on the subject from two different angles so they could get both quantitative insights and qualitative insights. We think that one of the best ways to sum up the impact of “online” to “in-store” is to consider the world wide web like …

Crafting Powerful Calls to Action in Your Digital Marketing

Moments of Truth: Let’s cut to the chase The reason businesses do anything on the Internet is to sell something. The sale may not have to happen today, but it has to happen someday. This means that eventually we have to lead people to a “moment of truth” when we find out if we can turn a prospect into a client or customer. But, in fact, there are usually several moments of truth that lead up to the final decision, so …

Short on Time? Leverage a Used Domain Name

How to get Others to do Your Work Often the commodity in shortest supply for the online business owner is time. This is the reason there has been such a boom in freelancers and sites like Fiverr.com. The single most important principle in business is leverage. When we can leverage the work product of someone else to increase our sales, it’s the ultimate application of leverage. At the opening of this article I referred to hiring the labor of others …

Marketing – Paid VS Free – Know Your Risks

Grow Your Website Visitors as Fast as Possible Horse racing is big on the sports scene for several weeks every spring when the Kentucky Derby kicks off the “Triple Crown” events. I can’t tell you which horse you should bet on that will give you the most value, but I can tell you that the horses that finish in the back of the pack will be far less valuable to their owners than the winners. Why? One simple reason: The …

The Secrets of Millennial and Video Marketing

From Generation to Generation You understand your peers and other members of your generation the best, don’t you? This is why older generations have been misunderstanding and bemoaning younger generations for thousands of years: “I don’t know what it is with kids today!” The up-side of this is that each generation knows how to best communicate with other members of its own generation. When it comes to digital marketing, this means that we should look for trends within demographics to …

Create Great Digital Marketing Content on a Budget

Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of lessons hiding inside this factoid. First, the fact that companies are now spending more on marketing technology than advertising shows how marketing has pushed advertising out of the number one position in terms of promoting sales. Second, the “technology” part of that statistic points us in one direction: the Internet. If …

Small Ideas Helping with Micro-decisions in Digital Marketing

Small Ideas Making a big Difference in Digital Marketing For better or for worse, the Internet has had a major “democratizing” effect on commerce. Virtually everyone has access to the same information. And virtually everyone can woo potential clients and customers in the same way. On any given morning, for example, your email in-box probably has a marketing newsletter from a Fortune 500 company and a one-person startup waiting for you. They both look the same. They both moved through the …