Simple Email List-building Hack for Anyone

Simple Email List-building Hack for Anyone There’s no question that a good list of email addresses is central to the success of almost every business that does any online marketing, and that’s why about 72 different blogs publish articles everyday with headlines like: My blog post that delivered 12,342 email addresses, or: How to double your email list in one week. We don’t want to say that those claims are false, but the fact is that – like they say …

Tips for Choosing a CRM System that’s Right for Your Business

Tips for Choosing a CRM System that’s Right for Your Business One of the biggest areas for app development has been in customer relationship management (CRM) software. There are so many SaaS companies scurrying around this playing field today, that it can be a little overwhelming when you decide it’s time to get on board with one of them. If you’re unfamiliar with CRM software, it helps you throughout your sales process. In many ways you can think of it …

10 Ways to Score Huge With Your Marketing Content

10 Ways to Score Huge With Your Marketing Content You’ve heard phrases like these: Cover all your bases. We took a multi-faceted approach. They attacked the problem from all sides. There are many ways to convey this idea because it’s a very important concept: When you need to accomplish something, you need to use every strategy and tactic you have at your disposal. This definitely applies to digital marketing, but most people managing websites fail to do this. A hard-working, …

Align Your Keywords to Your Prospects for Maximum Impact

How to Align Your Keywords to Your Prospects for Maximum Impact We’re going to get into the nitty-gritty of the importance of aligning your keywords with your prospects. And give you a system to achieve this, but let’s start out with a short illustration. There’s a local venue where all the top touring musicians perform and they bring in Broadway plays as well. When you’re about to enter the building, you come face to face with something ten sets of …

For Great Prospects, Put Out the Velvet Rope

For Great Prospects, Put Out the Velvet Rope “I wouldn’t want to belong to any club that would have me as a member.” – Groucho Marx. The concept behind this Groucho Marx quip gets at a universal element of human nature. We are hardwired to want to be included in special, exclusive groups. We want to see ourselves as a member of the elite. You may think that you put all of that behind you once you got out of …

Ten Point Digital Marketing Checklist to be Successful

Ten Point Digital Marketing Checklist One of the problems many new website owners run into when they begin, is that they tend to set out on what they hope will be the road to success without a map and compass. That causes them to wander and take side roads that are unproductive. For that reason, we’ve pulled together a checklist that sets out the most important milestones and the general order in which you should deal with them. There might be …

Erase the Line Between Local and Online Shopping

Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional store. See if this is you, or someone you know: After busy days at work, you often need a few things to get dinner ready. A year or two ago you would have stopped at a supermarket or convenience store to buy these items. Now you’re using Amazon Prime Now to …

Digital Dissection: The Anatomy of a Content Marketing Post

The Anatomy of a Content Marketing Post Hang onto your hats. We’re going to cover a lot of critical content marketing information in very few words. Each of my points could each be a lengthy post, but for today’s exercise, you need the big picture. It will help you see where you’re dropping the ball. Format of a Great Content Marketing Post  Here is a simple rule for how your informative content marketing article should be organized: Tell readers what …

How to use Emotions in Todays Digital Marketing

You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers this era goes by is “The Information Age.” But information alone doesn’t get people moving. I would suggest that maybe even a better label for the days we are living in would be “The Emotional Age” – especially if you depend on successful digital marketing. Every day no fewer than 27 …

Exploit the Power of Visuals in Your Digital Marketing

Exploit the Power of Visuals in Your Digital Marketing If you subscribe to any digital marketing blogs, you’re bound to see a handful of articles each week on the importance of video. Without a doubt, video is becoming the “language of choice” to communicate a wide range of messages today. It’s so versatile it can simply tell a story, deliver important “how-to” details, or merely entertain. But let’s not get tunnel vision. Let’s consider why video is so powerful and …